Posted 2 days ago
Holley Performance Products, Inc./Bowling Green, KY
The primary role of the Product Manager includes complete product portfolio management throughout the product lifecycle; identifying new products and market trends, rationalizing existing product lines, product pricing strategies, and competitive assessments. Additional responsibilities include managing multiple brands and developing and executing detailed product plans and initiatives that support the short and long-term growth strategies. The Manager collaborates with end-consumers, distributors, and Holley’s various internal teams (sales, marketing, engineering, operations, finance, and others as necessary) to ensure the business delivers on its brand promise and fully realizes its growth potential.
Essential Functions Performed:
Drives the strategic development, execution, and delivery on brand promise, vision, positioning, growth strategy, and achievement of overall brand goals.
Financial analysis of new products including but not limited to: ROI, payback, future revenue, cost, selling price, margins, channel etc.
Develop suitable private label opportunities for new products (bought and sold)
Identification of market penetration opportunities
Rationalizing existing product lines to reduce manufacturing complexity
Product pricing strategies to ensure competitive market position
Assessments of competitors strengths / weaknesses
Leading the product line strategy through communication with members of the product development, marketing, engineering, sales, manufacturing and tech service teams.
Market research and general marketing functions such as press releases, ad reviews, catalog reviews, technical feature / benefit callouts and technical presentations
Travel to other company facility locations, trade shows, motorsport events, consumer car shows and possible offsite strategic meetings
Continued familiarization with competitive companies, consumer preferences, distribution channels, and other strategic information necessary to perform job function
Analyzes current performance, industry trends, market conditions, and other contributing factors as necessary to make recommendations for appropriate goals and targets in connection with strategic planning efforts
Works collaboratively with operations / purchasing to identify and develop productivity and cost down initiatives.
Become the product expert in your area of responsibility
Required Skills and Tasks:
Strong leadership abilities, good communication and social skills, strong analytical skills and the ability to multi-task
The candidate should be creative, analytical and in-tune with the high performance automotive aftermarket with an emphasis in ignition systems.
Ability to identify new products and market trends to realize top line growth
Ability to perform financial analysis of new products including but not limited to: ROI, payback including the ability to estimate the necessary inputs to such analysis
Strong experience with Microsoft Office suite is required.
Bachelor’s degree in marketing or business (or equivalent experience)
5+ years of Product Management experience (recommended)
Experience in Automotive Ignition Systems or Exhaust Systems a plus
Proficiency in spreadsheet development, word processing and PowerPoint programs
Proven ability to communicate well in both verbal and written context and must be able to work well with others in a team building atmosphere
Contact (Internal & External):
Internal contacts will include frequent collaboration with marketing personnel, development engineers and senior management. Additional contact will be made with professional level personnel in manufacturing, finance, purchasing, and product management among others. Frequent contact outside of Holley will include strategic development partners, marketing partners, sales reps, customers, consumers and engineering partners.
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